From their announcement:
A small contest: can you guess which, and how many, of these six minis have been dipped, and which haven’t? Guess right and there’s something in it for you (see end of article).
As you may have just realized, we’re now offering dipped miniature painting, which come in at half the cost of our standard painting rates. Painting starts as low as 99 cents per figure. You can check out our dipped pricing here on our prices page: http://www.paintedfigs.com/prices.html
One of our clients asked us to look into dipping as a way of offering painted Wargames Factory historicals at low rates. Assemble, basecoat, dip in Army Painter or Minwax, treat with matte varnish, and voila. In our search for the 99 cent Roman, we found first that we could do night goblins, gretchin and gnoblars for 99 cents, and most other infantry for $1.65.